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  4. Noberasco

Noberasco SINCE 1908

A history of passion, fruit and success.

Noberasco is a food company from Liguria, Italian leader in the dry and dried fruit industry. Since its foundation in 1908, Noberasco has come a long way thanks to innovation, commitment and tradition. A long entrepreneurial adventure is the result of the work of the Noberasco family, comprising four generations, who have cultivated a passion for high quality dried fruit for over a century.

TIMELINE

1996
Foundation

The core business of Noberasco, founded in 1908 as the "Individual Benedetto Noberasco Firm" at the Savona Chamber of Commerce, has always been the picking and packaging of Italian fruits and vegetables. At the beginning of the 20th century, young Benedetto Noberasco had already foreseen great opportunities for this sector thanks to the access to international markets and the development of new modes of transportations.
With only a small capital, two thousand liras, he set up a business for picking, packaging and distributing the typical fruit and vegetable products of the Albenga Plain: peaches, apricots, asparagus, tomatoes and artichokes. But in a short time, contacts abroad started intensifying too, and this enabled the Company to import other kinds of dried fruits such as

1914
The first successes

Benedetto started importing dates from Marseilles, packaging and shipping them to Germany in the first “consumer pack“ of the sector. Thanks to the oval “Marseilles“ box (nowadays still a classic for dates packaging), Noberasco entered the world of dried fruits, the sector that was to become the core business of the company.

1919
The arrival of Pier Luigi

At the end of the First World war, a new talent entered the Noberasco Company: Pier Luigi, Benedetto’s son, who ran the company until the year 2000.

1920
Fruit from all over Europe

Noberasco was the first Italian company to import apricots from Spain.

1950 – 1960
Leaders in Italy

Between 1950 and 1960, preference for dried fruit exceeded that for fresh fruit. Noberasco hit the top with 48 warehouses spread all over Italy.
At the end of the 60s, the new Noberasco factory was built on an area of 15,000 square metres in Albenga and became the company’s premises. The name of the company changed to Noberasco s.a.s. Gian Benedetto Noberasco and Brothers: the dynasty, in fact, had grown and Pier Luigi had gradually introduced his four sons into the business. Thanks to the consolidated experience in the dried fruit industry, Noberasco became the leading company in Italy and also started having a primary role in the markets of the rest of the World.

1992 Celebrations

Pier Luigi Noberasco, already decorated with the title of “Order Merit for Labour”, was also awarded an honorary degree by the Faculty of Economics of the University of Genoa.

1997
Packaging changes its lookn

New products were created binding their success to the packaging, specially devised to satisfy the need for diversification. OraPuoi, a tasty dressing used mainly in cookery; Più Su, practical single-dose dried fruit packs, a snack idea created especially for sport lovers; Nuovo Millennio, ideal for longer preservation of soft and fragrant fruit. These three lines completed the range of Noberasco products, which by then counted up to150 varieties.

1970 – 1980
A decisive Innovation

Pier Luigi decided to adopt a new system for processing prunes and other soft fruits: this way they could be preserved for a longer period of time, while their nutritional properties and taste remained unaltered.
The switch from the sale of loose products to packaged products helped the Company making a further leap forward: thanks to this new strategy, in the mid-80s, the company increased its size. Noberasco also expanded its business in Southern Italy, by opening a factory at Mongrassano Scalo, in the province of Cosenza, in association with businessmen from Calabria, specialized in the processing of local fruit and vegetable produce.

2000
Organic makes its debut

Noberasco’s offer continued to widen, thanks to the innovative SOLELUNA Organic line, a complete range of dried and soft fruits with 9 different references.
The quality of the raw materials and the advanced packaging, made more captivating thanks to modern graphics, immediately conquered the market and, in a short time, the SOLELUNA line became one of the most appreciated ones in the organic sector.

2003
A state-of-the-art production process

Agri Food srl, the production site at VadoLigure, started production. This enabled Noberasco to evolve technologically and increase its production lines.
Agri Food became the first and only factory in the world capable of producing and packaging soft dried fruit without using preservatives. The new plant developed over an area of 13,000 sq. m., of which 7,000 dedicated to production and refrigerated cells, the remaining 6,000 to logistics. This factory tripled the company's productive capacities and increased its flexibility in expanding, by quadrupling final product storage capacity, managing research and development in contact with production, and developing sales abroad.

2005 Back to Albenga

Noberasco opened its first dried fruit shop in Italy: Noberasco in Via dei Mille, situated in an old Liberty style building in Albenga, right in the city centre. The dried fruit boutique, as it was nicknamed, soon became a point of reference - not only for the Liguria region.

2013 The new way of eating fruit

Fruttime, a modern and original line of fruit in small, natural, gay and coloured cubes easy to carry around, was created. Ideal for mothers, children and sport lovers, Fruttime is a 100% true fruit snack and does not contain pectin or gelatines. The innovative and gay reclosable doypack, makes it possible to enjoy the four flavours of Fruttime - pears, red fruits, apricots and prunes - at any time of the day, for a healthy and tasty nutrition with the unique pleasure of fruit.

1996
Foundation

The core business of Noberasco, founded in 1908 as the "Individual Benedetto Noberasco Firm" at the Savona Chamber of Commerce, has always been the picking and packaging of Italian fruits and vegetables. At the beginning of the 20th century, young Benedetto Noberasco had already foreseen great opportunities for this sector thanks to the access to international markets and the development of new modes of transportations.
With only a small capital, two thousand liras, he set up a business for picking, packaging and distributing the typical fruit and vegetable products of the Albenga Plain: peaches, apricots, asparagus, tomatoes and artichokes. But in a short time, contacts abroad started intensifying too, and this enabled the Company to import other kinds of dried fruits such as

1919
The arrival of Pier Luigi

At the end of the First World war, a new talent entered the Noberasco Company: Pier Luigi, Benedetto’s son, who ran the company until the year 2000.

1933
Continuous Growth

Expansion towards Europe continued: Benedetto started to improve logistics by collaborating with Italian Railways in creating the first refrigerated wagon.

1970 – 1980
A decisive Innovation

Pier Luigi decided to adopt a new system for processing prunes and other soft fruits: this way they could be preserved for a longer period of time, while their nutritional properties and taste remained unaltered.
The switch from the sale of loose products to packaged products helped the Company making a further leap forward: thanks to this new strategy, in the mid-80s, the company increased its size. Noberasco also expanded its business in Southern Italy, by opening a factory at Mongrassano Scalo, in the province of Cosenza, in association with businessmen from Calabria, specialized in the processing of local fruit and vegetable produce.

1997
Packaging changes its lookn

New products were created binding their success to the packaging, specially devised to satisfy the need for diversification. OraPuoi, a tasty dressing used mainly in cookery; Più Su, practical single-dose dried fruit packs, a snack idea created especially for sport lovers; Nuovo Millennio, ideal for longer preservation of soft and fragrant fruit. These three lines completed the range of Noberasco products, which by then counted up to150 varieties.

2003
A state-of-the-art production process

Agri Food srl, the production site at VadoLigure, started production. This enabled Noberasco to evolve technologically and increase its production lines.
Agri Food became the first and only factory in the world capable of producing and packaging soft dried fruit without using preservatives. The new plant developed over an area of 13,000 sq. m., of which 7,000 dedicated to production and refrigerated cells, the remaining 6,000 to logistics. This factory tripled the company's productive capacities and increased its flexibility in expanding, by quadrupling final product storage capacity, managing research and development in contact with production, and developing sales abroad.

2008
A great goal!

Noberasco celebrated 100 years of star-studded history of progress, looking forward to future acknowledgements.

2014
The best fruit in the world is also online

The new on-line Shop was launched, offering all Noberasco’s dry and dried fruit with maximum convenience, together with the rarest and most valuable selections of fruit branded Noberasco 1908. A computer, tablet or smartphone are sufficient for logging onto shop.noberasco.it and receiving, directly at home, all the extraordinary fruit wonders discovered by the Noberasco family during its century-long search for the best.

1914
The first successes

Benedetto started importing dates from Marseilles, packaging and shipping them to Germany in the first “consumer pack“ of the sector. Thanks to the oval “Marseilles“ box (nowadays still a classic for dates packaging), Noberasco entered the world of dried fruits, the sector that was to become the core business of the company.

1920
Fruit from all over Europe

Noberasco was the first Italian company to import apricots from Spain.

1950 – 1960
Leaders in Italy

Between 1950 and 1960, preference for dried fruit exceeded that for fresh fruit. Noberasco hit the top with 48 warehouses spread all over Italy.
At the end of the 60s, the new Noberasco factory was built on an area of 15,000 square metres in Albenga and became the company’s premises. The name of the company changed to Noberasco s.a.s. Gian Benedetto Noberasco and Brothers: the dynasty, in fact, had grown and Pier Luigi had gradually introduced his four sons into the business. Thanks to the consolidated experience in the dried fruit industry, Noberasco became the leading company in Italy and also started having a primary role in the markets of the rest of the World.

1992 Celebrations

Pier Luigi Noberasco, already decorated with the title of “Order Merit for Labour”, was also awarded an honorary degree by the Faculty of Economics of the University of Genoa.

2000
Organic makes its debut

Noberasco’s offer continued to widen, thanks to the innovative SOLELUNA Organic line, a complete range of dried and soft fruits with 9 different references.
The quality of the raw materials and the advanced packaging, made more captivating thanks to modern graphics, immediately conquered the market and, in a short time, the SOLELUNA line became one of the most appreciated ones in the organic sector.

2005 Back to Albenga

Noberasco opened its first dried fruit shop in Italy: Noberasco in Via dei Mille, situated in an old Liberty style building in Albenga, right in the city centre. The dried fruit boutique, as it was nicknamed, soon became a point of reference - not only for the Liguria region.

2013 The new way of eating fruit

Fruttime, a modern and original line of fruit in small, natural, gay and coloured cubes easy to carry around, was created. Ideal for mothers, children and sport lovers, Fruttime is a 100% true fruit snack and does not contain pectin or gelatines. The innovative and gay reclosable doypack, makes it possible to enjoy the four flavours of Fruttime - pears, red fruits, apricots and prunes - at any time of the day, for a healthy and tasty nutrition with the unique pleasure of fruit.

The company today.

Today’s strategy: looking at the future. Noberasco is not going to stop: new big goals await to be achieved. Its Mission summarizes the strategy of today and of the next hundred years: "to ensure that fruit can be consumed not only at the moment of harvesting, without compromising its nutritional content, relying on innovation, and building the best relationship with our customers and end customers”

Noberasco's strategy is implemented through:

  • the continuous improvement of quality and naturalness of products;
  • the creation of new consumption opportunities;
  • continuous reliance on innovation in order to anticipate market trends.

Noberasco thinks big
Big product innovations have enabled Noberasco to become the partner of reference for the Italian and worldwide mass retail channel, with which it entertains stable, long-term relationships.
Our productive process can boast of state-of-the-art technologies, unique in the sector, that guarantee premium quality of the Noberasco offer, consisting of soft preservative-free products and of a wide range of technical packaging.
Besides consolidated partnerships in Italy, many new collaborations have been started with foreign countries; the main goal of the Group for the near future is to become the main supplier at European and World level.

Certifications

Quality, our slogan
The quality and safety of our products, involving the entire production chain, are absolute priorities for the Noberasco Group and are guaranteed through European cutting-edge production and certification systems

products, involving the entire production chain, are absolute priorities for the Noberasco Group and are guaranteed through European cutting-edge production and certification systems.

Organic certification
The whole Noberasco organic dried and soft fruit line is certified by BIOAGRICERT, an internationally acknowledged certification body.
Noberasco supports the best organic produce in the World, by rigorously selecting its suppliers among those that comply with the requirements of the European Regulations and that are internationally accredited.
Noberasco chose to produce and promote organic food back in 1999: a long-lasting commitment towards consumers and the environment. Hygienc and sanitary guarantee system Noberasco interpreted widely in advance the ever growing request for tasty, healthy and completely safe products. For this reason the company has created an Hygienic and Sanitary Guarantee System following the HACCP methodology, by establishing procedures capable of detecting and eliminating any risk factor in real-time.
Since 2006, Noberasco has adopted BRC and IFS food safety standards, achieving the higher standards, achieving the higher level, another tangible sign of the premium quality of Noberasco's products.
A state-of-the-art production process Noberasco has always been oriented towards innovation and continual improvement of the production process, in order to guarantee the maximum quality and safety of the products in all stages of processing.
Today the company can be proud of a production system which is unique in the World, combining continuous pasteurisation with the hydration process. The result is a stress-free packaged product, that ensures crucial commercial advantages such as the long shelf-life of the preservative-free products and the characteristic softness of Noberasco fruits.

system Noberasco interpreted widely in advance the ever growing request for tasty, healthy and completely safe products. For this reason the company has created an Hygienic and Sanitary Guarantee System following the HACCP methodology, by establishing procedures capable of detecting and eliminating any risk factor in real-time.
Since 2006, Noberasco has adopted BRC and IFS food safety standards, achieving the higher standards, achieving the higher level, another tangible sign of the premium quality of Noberasco's products.
A state-of-the-art production process Noberasco has always been oriented towards innovation and continual improvement of the production process, in order to guarantee the maximum quality and safety

of the products in all stages of processing.
Today the company can be proud of a production system which is unique in the World, combining continuous pasteurisation with the hydration process. The result is a stress-free packaged product, that ensures crucial commercial advantages such as the long shelf-life of the preservative-free products and the characteristic softness of Noberasco fruits.

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